Product manager interview questions (the ultimate list)

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Product manager interview questions are tough to answer if you aren't well prepared. Companies like Google, Facebook, Amazon, and Microsoft tend to ask a wide variety of questions (e.g. strategy, design, etc.). As a result, you have to cover a lot of ground during your preparation. 

Here's the good news. We've compiled a list of the most common PM interview questions asked at leading tech companies, using data from Glassdoor.com. You can use these example questions to practice your approach for each type of question you'll face during your PM interviews.

In addition, we’ve analyzed how frequently each type of question is asked by leading tech companies, so you can focus your preparation on the most important questions for your interviews. For each question type, we've also provided a link to a step-by-step guide that goes into more detail. Let's get started!

1. Overview by company

Let's begin with a breakdown of the types of PM interview questions you can expect to encounter at the four leading tech companies. 

Product manager interview question types by company

If you're not familiar with these question types, don't worry, we have plenty of examples later in this article. But first, you may know of some other PM interview questions that you don't see in the image above. For example, estimation, algorithm, or metric change questions. 

We actually consider these other questions to be sub-types of the five question types mentioned above. Here's a detailed break-down of the sub-types, grouped by question type:

Product manager question types

Now that you have a high-level understanding of the types of questions asked at top tech companies, you can be more strategic with your preparation. We would encourage you to look at the question types that your target company focuses on, and use that to plan your prep time. 

In addition to the snapshot above, you can find more details on the types of questions individual companies use, by visiting our company guides below:

Now let's turn our attention to some examples for each type of PM interview question.

2. Strategy questions (24%)

2.1 Product strategy example questions

Product managers are responsible for driving product strategy. In other words, good product managers will need to make decisions on how to approach competition, pricing, time to market, and more.

As a result, during your interviews, you'll be asked questions intended to assess your ability to develop a product vision and roadmap. To help you get a feel for this type of question, we've compiled a few examples of product strategy questions that were asked in PM interviews at leading tech companies.

You can learn a step-by-step process for solving product strategy questions, and find additional practice questions, by visiting our article on how to answer strategy questions in PM interviews. 

Example questions: Product strategy
  • How would you monetize Facebook Messenger?
  • How would you bootstrap a product that helps people find apartments?
  • If you were a VC, would you be more bullish on AR or VR?
  • Why do you think Microsoft bought LinkedIn?
  • If you were the CEO of LEGO, what new product line would you come up with to increase revenue?

Exercise: Pick one of the questions above and answer it in the comments section below, without looking at other people's answers. This is a great opportunity to gain some practice for your PM interviews.

2.2 Estimation example questions

The other sub-type of strategy questions is estimation questions. Making product decisions often requires estimating market sizes, revenue potential, the number of customers, etc. Estimation questions test your ability to work with numbers and to break down problems into smaller pieces.

In estimation questions, interviewers don't care so much about whether you get to the right number. What they are really interested in, is how you think through the problem and how comfortable you are making assumptions and simple calculations. 

You can learn a step-by-step process for solving estimation questions, and find additional practice questions, by visiting our article on how to answer estimation questions in PM interviews.

Example questions: Estimation
  • What is the market size for driverless cars in 2025?
  • What is the market size for toilet paper in the US?
  • What is the storage space required to host all images on Google Street View?
  • What is the required Internet bandwidth for an average college campus?
  • How many golf balls can you fit into a Boeing 777?

Exercise: Pick one of the questions above and answer it in the comments section below, without looking at other people's answers. This is a great opportunity to gain some practice for your PM interviews.

3. Design questions (24%)

 3.1 Product design example questions

One of a product manager's core tasks is to help with product design. As a result, product design questions are one of the most common types of PM interview questions.

These questions assess your creativity, customer empathy, and your ability to use a structured approach to design products. Below we've compiled a list of product design questions that were asked in PM interviews at leading tech companies

You can learn a step-by-step process for solving product design questions, and find additional practice questions, by visiting our article on how to answer product design questions.

Example questions: Product design
  • Design a pen for an astronaut
  • Design an umbrella for kids
  • Design a phone for deaf people
  • Design a washer and dryer
  • Design Google radio 

Exercise: Pick one of the questions above and answer it in the comments section below, without looking at other people's answers. This is a great opportunity to gain some practice for your PM interviews.

3.2 Product improvement example questions

Another sub-type of design questions is product improvement questions. The large tech companies who recruit product managers have existing products, and sometimes improving those existing products will be more important than launching new ones.

So, when you're preparing for your product manager interviews, you should prepare structured suggestions for improving a few products. If you're targeting a specific company, then it's a great idea to prepare answers for that company's products. Even if you don't face questions about the specific product you chose, it will still help you understand how to approach this kind of question.

You can learn a step-by-step process for solving product improvement questions, and find additional practice questions, by visiting our article on how to answer product improvement questions.

Example questions: Product improvement
  • How would you improve Facebook?
  • How would you improve Google Pay?
  • How would you improve coffee machines used in offices?
  • How would you improve throughput at an airport?
  • Pick your favorite app. How would you improve it?

Exercise: Pick one of the questions above and answer it in the comments section below, without looking at other people's answers. This is a great opportunity to gain some practice for your PM interviews.

3.3 Favorite product example questions

The final sub-type of design questions is the "favorite product" question. There are a few different ways you might be asked the favorite product question in PM interviews, but you should use the BUS method to answer any variation of it.

To help you identify the different ways you might get asked this question, and to kick-start your preparation, see the list of examples below. This kind of question was asked in PM interviews at companies like Google, Facebook, and Amazon. Favorite product questions are also popular in Google APM interviews

You can learn a step-by-step process for answering the favorite product question, and find additional examples, by visiting our article on how to answer the favorite product question.  

Example questions: Favorite product
  • Tell me about your favorite product that’s not an app or website
  • Pick your favorite Google product. What would you change about it?
  • Tell me about a free service you like and how would you monetize it
  • Tell me about a product you love. How would you make it better?
  • What’s your favorite Facebook feature? 

Exercise: Pick one of the questions above and answer it in the comments section below, without looking at other people's answers. This is a great opportunity to gain some practice for your PM interviews.

4. Technical questions (9%)

4.1 Technical explanation example questions

As a product manager, it will be important for you to understand technical concepts, and to be able to explain them to others in a simple manner. Leading tech companies use technical explanation questions to assess the extent of your technical knowledge, and your ability to communicate that knowledge.

To get an idea of what technical explanation questions look like, check out the below list of questions that were asked in PM interviews at leading tech companies. See if you can answer the questions clearly to someone not familiar with the topic, like a friend or relative. 

For more information about technical explanation questions, including a step-by-step solution to an example question, check out this section of our article on PM interview technical questions.

Example questions: Technical explanation
  • Explain recursion to my grandmother
  • What technologies would you use to build a live stream video service?
  • Explain the concept of "protocol" to a 4-year-old child
  • What is the difference between C++ and Java?
  • Explain what happens when executing mergesort

Exercise: Pick one of the questions above and answer it in the comments section below, without looking at other people's answers. This is a great opportunity to gain some practice for your PM interviews.

4.2 Algorithm example questions

Tech companies use algorithm questions to test if you can think like a developer. When interviewers ask this type of question, they are primarily interested in how you think, and they'll usually only expect you to write pseudocode (not production-level code).

Put your algorithm knowledge to the test, by practicing with the questions we've listed below. These questions were asked in PM interviews at leading tech companies.

For more information about algorithm questions, including a step-by-step solution to an example question, check out this section of our article on PM interview technical questions.

Example questions: Algorithm
  • Design a method that removes every other node from a linked list
  • Write a program to randomly shuffle an array of numbers
  • How would you output a tree in column sequence from left to right
  • Invert the words of a sentence in a string
  • Write a function that returns how many digits are in a number

Exercise: Pick one of the questions above and answer it in the comments section below, without looking at other people's answers. This is a great opportunity to gain some practice for your PM interviews.

5. Analysis questions (12%)

5.1 Metric definition example questions

There are two main sub-types of analysis questions that are asked in product manager interviews, they are metric definition and metric change questions. Metric definition questions focus on your ability to define metrics that provide clarity on the health of a product or feature (we'll cover metric change questions in section 5.2). 

There are many different metrics you could be tracking (e.g. impressions, clicks, return on ad spend, etc.). Your interviewers will be interested in the process that you use to select metrics, and whether you are able to identify the most important ones.

You can learn a step-by-step process for answering metric definition questions, and find additional examples, by visiting section 2.1 of our guide to PM interview metric questions

Example questions: Metric definition
  • What metrics did you use to measure the successful launch of your product?
  • What metrics would you use to measure the success of Facebook’s “Save Item” feature?
  • How would you measure the success of the new YouTube Player UI?
  • What analysis would you use to understand if we should increase the price of an Amazon Prime Membership?
  • How would you determine the negative value of an abusive posting?

Exercise: Pick one of the questions above and answer it in the comments section below, without looking at other people's answers. This is a great opportunity to gain some practice for your PM interviews.

5.2 Metric change example questions

Interviewers use metric change questions to see if you know what to do when a key product metric (e.g. traffic, revenue, engagement, etc.) is changing without a clear cause.

There could be many variables involved, and your interviewer will want to see if you use a thorough process to identify the root cause. Put your skills to the test using the list of example metric change questions below. 

You can learn a step-by-step process for answering metric change questions, and find additional examples, by visiting section 2.2 of our guide to PM interview metric questions.

Example questions: Metric change
  • There's been a 15% drop in usage of Facebook Groups — how do you fix it?
  • You have just localized an ecommerce site in Spain and now see that traffic has reduced — what could be the reasons?
  • You are looking at YouTube’s Daily Active User data worldwide and notice a 10% jump compared to yesterday in Indonesia — what happened?
  • Users are no longer signing up for our email list — what would you do?
  • Reddit traffic went down 5% — how would you report this issue to the executive team?

Exercise: Pick one of the questions above and answer it in the comments section below, without looking at other people's answers. This is a great opportunity to gain some practice for your PM interviews.

6. Behavioral questions (31%)

Tech companies use behavioral interview questions to assess candidates based on their past experiences, their motivations for applying, and their understanding of what makes a good PM. 

These questions aren't particularly hard compared to some of the other ones we are listing in this article, but don't skip them! Behavioral interview questions are sometimes overlooked by candidates. Give yourself an edge, by taking a little time to prepare answers for them in advance.  

You can learn a step-by-step process for answering behavioral questions, and find many additional examples, by visiting our article on how to answer behavioral questions on PM interviews.

Example questions: Behavioral
  • Tell me about yourself
  • Why do you want to work here (e.g. at Google, Facebook, etc.)?
  • Why product management?
  • Tell me about your most significant accomplishment. Why was it significant?
  • Describe a project that you wish you had done better and how you would do it differently today
  • Tell me about a time you applied judgment to a decision when data was not available
  • Tell me about a product you lead from idea to launch
  • Describe the last time you had to make a challenging decision when prioritizing

Exercise: Pick one of the questions above and answer it in the comments section below, without looking at other people's answers. This is a great opportunity to gain some practice for your PM interviews.

Next, let's walk-through a few preparation tips to help you get ready for your PM interviews. 

7. Preparation tips for PM interviews

It’s best to take a systematic approach to make the most of your preparation time for PM interviews, and we recommend the following three steps. 

7.1 Learn a consistent method for answering each type of question

In this article, we’ve provided a huge list of example questions that you can use to prepare for the main question types used in product manager interviews.

For each type of question, we've also provided links to our guides which cover the basic steps for solving them. We'd recommend that you begin by memorizing the method for solving a question type. 

After learning the basic method for a question type, you should try answering several sample questions on your own. This will help you to understand the structure of a good answer. 

Once you've learned the method for one question type, and after you've practiced with a few examples, then you should move onto the next type of question. Repeat this process until you've covered each question type that's used at your target company.

These steps will give you a good start, BUT just knowing the method for answering questions is not enough, you also need to be able to perform in interview conditions. 

7.2 Practice by yourself or with peers

A great way to practice the method for solving PM interview questions, is to interview yourself out loud. This may sound strange, but it’s an excellent way to improve the way you communicate your answers during an interview. Play the role of both the candidate and the interviewer, asking questions and answering them, just like two people would in an interview.

If you have friends or peers who can do mock interviews with you, that's a great option too. This can be especially helpful if your friend has experience with PM interviews, or is at least familiar with the process. You can also find peers to practice with on our new PM mock interview platform.

In addition to practicing by yourself, and with peers, it can be a huge advantage to do mock interviews with experienced PM interviewers. 

7.3 Practice with experienced PM interviewers

If you know a Product Manager who can help you, that's fantastic! But for most of us, it's tough to find the right connections to make this happen. And it might also be difficult to practice multiple hours with that person unless you know them really well.

Here's the good news. We've already made the connections for you. We’ve created a coaching service where you can practice 1-on-1 with ex-interviewers from Google, Amazon, and other leading tech companies. Learn more and start scheduling sessions today.

PM Interview Coaching

Any questions about PM interviews?

If you have any questions about product manager interviews, do not hesitate to ask them below and we will be more than happy to answer them. All questions are good questions, so go ahead!

Keep reading: product manager interview articles