Facebook PM interview: the only post you'll need to read

PM interviews are really challenging. The questions are difficult, specific to Facebook, and cover a wide range of topics.

The good news is that the right preparation can make a big difference and help you land a Product Manager job at Facebook. We have put together the ultimate guide to help you maximize your chances of success.

Here's an overview of what we will cover:


1. Interview process and timeline

1.1 What interviews to expect

What's the Facebook PM interview process and timeline? It takes four to eight weeks on average and follows these steps:

  1. Resume, cover letter, and referrals
  2. HR phone screen: one interview
  3. PM phone screen: two interviews
  4. PM on-site: three interviews

In most cases, you'll start your interview process by talking to an HR recruiter on the phone. They are looking to confirm that you've got a chance of getting the job at all, so be prepared to explain your background and why you’re a good fit at Facebook. You should expect typical behavioral and resume questions like, "Tell me about yourself," "Why Facebook?" or, "Tell me about a product you launched from start to finish."

If you get past this first HR screen, the recruiter will then help schedule the first interview, which will be done over the phone with Facebook PMs. One great thing about Facebook is that they are very transparent about their recruiting process. Your HR contact will therefore walk you through the types of questions interviewers will ask in subsequent rounds and also share this helpful Facebook PM interview guide PDF with you.

Each interview you do with Facebook will take 45mins and follow one of three themes:

  • Product sense, where you'll be tested on your product design and strategy skills
  • Execution, where you'll be tested on your data analysis and prioritization skills
  • Leadership & Drive, where you'll be asked to demonstrate that you are an empathetic leader

At the phone screen stage you will typically get one Product sense and one Execution interview. And at the on-site stage you will typically get one of each type of interviews (three in total).

1.2 What happens behind the scenes

Your recruiter is leading the process and taking you from one stage to the next. Here's what happens at each of the stages described above:

  • After the PM phone screen, the two interviewers you've talked to have 24h to submit their ratings and notes to the internal system. Your recruiter then reviews the feedback, and decides to move you to the on-site interview or not depending on how well you've done.
  • After the PM on-site, the three interviewers will make a recommendation on hiring you or not and the recruiter compiles your "packet" (interview feedback, resume, referrals, etc.). If they think you can get the job, they will present your case at the next hiring committee.
  • The hiring committee includes senior leaders from across Facebook. They will review your packet and make a final decision based on all the data points that have been collected about you in the process. The committee also sets your level and therefore compensation.

It's also important to note that hiring managers and people who refer you have little influence on the overall process. They can help you get an interview at the beginning but that's about it.

2. Example questions

Let's dive in and look at the three types of interviews you can expect at Facebook: Product sense, Execution, and Leadership & drive. We've analyzed questions reported by former Facebook PM candidates on Glassdoor.com and identified the top ten most frequently asked questions for each interview type, listed below.

2.1 Product sense interview questions

Facebook PMs decide what problems their teams work on and help design solutions for these problems. It's therefore important that they have strong product design and product strategy skills.

This is the part of the interview process to show that you're obsessed with the user. Here are a few of the skills Facebook is looking for when asking product sense questions.

  • How you identify who to build for and what their needs are
  • How you focus on creating value and impact
  • How you make intentional design choices
  • How you handle critique, constraints, and new data

We've listed the top ten product sense questions that Facebook tends to ask, according to data from Glassdoor. We recommend that you develop a framework or step-by-step approach to answer these questions. To get you started on this, you can check out our articles on how to answer product design questions and product improvement questions in PM interviews.

Top ten product sense questions asked by Facebook
  • Pick a Facebook app / any product — how would you improve it?
  • How would you improve Facebook groups?
  • How would you improve Facebook birthdays?
  • Design a social travel product for Facebook
  • Design a jobs product for Facebook
  • Design a product to help users find a doctor on Facebook
  • Facebook events is struggling. How would you turn it around?
  • Should Facebook enter the dating / jobs market?
  • How would you monetize Facebook marketplace / messenger?
  • What should Facebook do next?

Exercise: Pick one of the questions above and answer it in the comment section below without looking at other people's answers. Our team will get back to you with suggestions on how to improve your answer.

2.2 Execution interview questions

Once PMs have decided what problem to solve and what features to build, it's time to execute! Facebook prides itself on being a data-driven organization so it's essential that you show you’re data-driven, too.

This is the part of the interview to display that you have strong analytical and prioritization skills. Here are a few of the things Facebook is looking for when asking execution questions:

  • How you set the right goals for a product and measure against them
  • How you identify, frame, and evaluate trade-offs
  • How you analyze and debug problems
  • How you set your team up for success

We've listed the top ten execution questions that Facebook tends to ask, according to data from Glassdoor. Once again, it's a good idea to develop a framework to answer these questions.

For more information, check out our articles on how to answer strategy questions, estimation questions, and metric questions. We also recommend reading up on how to answer prioritization questions.

Top ten execution questions asked by Facebook
  • You are the PM for Facebook live — what features would you prioritize?
  • You are the PM for Facebook pages — what features would you prioritize?
  • You are the PM for Facebook posts — what reactions should we add next?
  • How would you set goals and measure success for Facebook live?
  • How would you set goals and measure success for Facebook notifications?
  • How would you set goals and measure success for Instagram stories?
  • Facebook groups usage dropped 10% — what do you do?
  • Facebook ads revenue dropped 20% — what do you do?
  • Facebook newsfeed engagement dropped by 2% — what do you do?
  • You are the PM for Facebook newsfeed — how would you rank posts?

Exercise: Pick one of the questions above and answer it in the comment section below without looking at other people's answers. Our team will get back to you with suggestions on how to improve your answer.

2.3 Leadership & drive interview questions

PMs work with a range of different collaborators: engineers, designers, data analysts, etc. They need to be able to motivate their team, resolve conflicts, drive alignment, build relationships, and work with others.

This is the part of the interview where you really want to show that you've got drive and empathy. Here are a few of the skills that Facebook is looking for during the leadership & drive interview:

  • How you earn trust and take ownership
  • How you process and grow from past experiences
  • How you support the people around you
  • How you overcome difficult situations

We've listed the top ten leadership & drive questions that Facebook tends to ask, according to data from Glassdoor. For more information, check out our article on how to answer behavioral interview questions. We also recommend reading this guide to answering behavioral questions in PM interviews.

Top ten leadership & drive questions asked by Facebook
  • Tell me about yourself
  • Why Facebook?
  • Why product management?
  • What's your biggest accomplishment?
  • What's a good PM / bad PM?
  • Tell me about a product you lead from idea to launch
  • Tell me about a time you overcame a really difficult challenge
  • Tell me about a time you managed a conflict / disagreement in a team
  • Tell me about a time you failed at work
  • Tell me about a time you lead a team

Exercise: Pick one of the questions above and answer it in the comment section below without looking at other people's answers. Our team will get back to you with suggestions on how to improve your answer.

3. Preparation tips

Now that you know what questions to expect, let's focus on how to prepare. Here are the four most important things you can do to get an offer as a Facebook product manager.

3.1 Brush up on product fundamentals

If you're already an experienced PM then this step doesn't apply to you. But if you're more junior or if you're trying to break into product management then it's worth spending some time on refreshing your memory about basic product management concepts.

Here is a list of free resources to give you a starting point:

3.2 Learn how to answer PM interview questions

As mentioned previously, Facebook will ask you questions that fall into certain categories: product sense, execution, and leadership & drive. Approaching each question with a predefined method will enable you to build strong habits. When it comes time to interview, these habits will make a huge difference as they will reduce your stress and save you a lot of time and mistakes.

Here are a few resources that can help you develop your own answering method for:


Creating and practicing a step-by-step method will take you a little bit of time but is really worth doing, as it maximizes your chances of getting an offer. Remember that you can also post your practice question answers in the comments section below. Our team of ex-interviewers will reply to every comment.


3.3 Practice by yourself and with partners

In our experience, mixing self-practice and practice with partners is a great way to progress quickly and perform really well during your interviews.

Practicing by yourself means you can perfect the step-by-step approach you want to use to answer each type of question we have listed above. It also gives you time to answer questions in a structured and thoughtful way.

And practicing with partners will enable you to better reproduce the conditions you'll be in when you interview. We would therefore encourage to ask friends to interview you or to practice on a platform like Pramp.

3.4 Deep dive into the product / organization

As you've probably figured out from the example questions listed above, you can't become a PM at Facebook without being familiar with the company's products and its organization. You'll therefore need to do some homework before your interviews.

Here are some resources to help you get started with this:

Any questions about Facebook PM interviews?

If you have any questions about Facebook PM interviews, do not hesitate to ask them below and we will be more than happy to answer them. All questions are good questions, so go ahead!

Keep reading: product manager interview articles