Question 1

How should I prepare for a PM interview?

Accepted Answer

To prepare effectively for a PM interview, you’ll want to cover all the core question types that top companies typically use:

Behavioral & Leadership. Practice answering “Tell me about a time…” questions using the STAR or SPSIL method. Prepare 6–10 concise stories that show leadership, communication, and decision-making under pressure. Make sure they’re relevant to the company’s values and culture. Be ready to demonstrate your impact, but also a learning attitude. “I'm looking for the candidate to be thoughtful and vocally self-critical about the project and their performance.” Coach Alan, ex-Director of Product at Uber and Amazon.
Product Sense (Design). This is often the toughest and most frequent topic. Practice designing new products or improving existing ones. Get comfortable with open-ended prompts, sketching quick ideas, and talking through trade-offs clearly and structured. “Be ready to create wireframes, mock-ups. Take a piece of paper in with you and be ready to scribble out a rough design." Coach Mark, Senior PM, ex-Meta and Google.
Analysis & Metrics. Be ready to define success metrics, identify what to track, and troubleshoot drops in metrics. You’ll often need to break down a product goal into measurable KPIs and explain your reasoning step by step. “People don't think enough about retention. Especially at Meta, that's a huge metric.” Coach Mark, Senior PM, ex-Meta and Google.
Product Strategy. Think big-picture: market opportunities, product vision, competition, and trade-offs. Be prepared to answer broad questions like, “If you were CEO of [X], what would you do?” and back your thinking with logic and data. "Strategy questions can seem very conceptual, but you need to try and make your answer data-driven. Talk about the reach and impact of your solutions." Coach Jason, ex-Amazon PM.
Estimation/Guesstimate. Practice market sizing or back-of-the-envelope questions. Structure is key: break the problem into parts, walk through your assumptions, and show clear logic, even if your final number is off. "The interviewer isn't that interested in the final number you get to. You're being judged on the process you use and the ability to explain your thinking." Coach Akshat, ex-Google PM.
Prioritization & Trade-offs. Use clear frameworks like RICE or impact vs. effort. Explain how you’d prioritize features or roadmap items, and be ready to justify why you’d delay or cut certain options.
Technical (non-coding). You don’t need to code, but you do need technical fluency. Be ready for questions about APIs, system architecture, or how a feature works behind the scenes. Be able to communicate effectively with engineers and discuss technical constraints. "You need to understand how the big blocks work together. You don't need to know how to code, but you do need to know how things kind of work and be able to communicate about them." Coach Mark, Senior PM, ex-Meta and Google.
Fit & Culture. Be ready for “Tell me about yourself,” “Why this company?” and “Why PM?” questions. Your answers should show alignment with the company’s mission and demonstrate that you’d thrive in their culture.

Learning the question types and the specific interview process for your favorite company will go a long way in helping you prepare. And deep-diving with the right resources will take you further (see our PM interview prep guide). But it's not enough to land you a PM job offer. To succeed in your product manager interviews, you're also going to need to practice under realistic interview conditions so that you'll be ready to perform when it counts. That means doing mock interviews with product manager interview coaches.

Question 2

What are {{page.skill.name}} mock interviews?

Accepted Answer

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Question 3

How is practicing with {{page.skill.name|add_article}} mock interview coach different to doing mocks with a friend or peer?

Accepted Answer

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Question 4

How much do {{page.skill.name}} mock interviews normally cost?

Accepted Answer

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Question 5

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Accepted Answer

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