LinkedIn PM interview: the only post you'll need to read

PM interviews are really challenging. The questions are difficult, specific to LinkedIn, and cover a wide range of topics.

The good news is that the right preparation can make a big difference and help you land a Product Manager job at LinkedIn. We have put together the ultimate guide to help you maximize your chances of success.

Here's an overview of what we will cover:


1. Interview process and timeline
1.1 What interviews to expect

What's the LinkedIn PM interview process and timeline? It takes four to eight weeks on average and follows these steps:

  1. Resume, cover letter, and referrals
  2. HR phone screen: one interview
  3. PM phone screen: one to two interviews
  4. PM on-site: three to four interviews

The LinkedIn interview process usually starts with a recruiter call. They are looking to confirm that you've got a chance of getting the job at all, so be prepared to explain your background and why you’re a good fit at LinkedIn. You should therefore mainly expect behavioral questions like, "Tell me about yourself," "Why LinkedIn?" or, "Tell me about a product or feature you launched from start to finish."

If the interview goes well, the recruiter will then organize one or two phone screens for you with LinkedIn PMs. From that point onward, you can expect four types of questions: product design, data analysis, behavioral, and strategy questions (more on that below). LinkedIn doesn't ask coding or technical system design questions during its PM interview process.

Finally, you will go on site for three or four interviews with more senior LinkedIn employees. Most of your on-site interviewers will be senior product managers, but you might also get one interview with someone from another team (e.g. engineering manager, data science manager, etc.).

1.2 Improve your LinkedIn profile

LinkedIn recruiters and interviewers will look at your LinkedIn profile throughout the process. You therefore need to make sure it's as good as it can be to maximize your chances.

The objective of a LinkedIn profile is similar to that of a product manager resume. You should aim to summarize your experience in a way that shows you've got the skills of a great PM. Here are a few tips to get you started:

  • Make sure your experience and summary are up-to-date
  • Focus your description on PM skills
  • Use action verbs for all bullet points
  • Quantify your impact whenever possible
  • List PM competencies in Skills & Endorsements
  • Ask for recommendations
  • Add LinkedIn as one of your Interests
  • Follow Product Management leaders
  • Comment on Product articles published by others

We also recommend the following article for more generic advice on improving your LinkedIn profile.

2. Example questions

The main difficulty with PM interviews at LinkedIn is that you will be asked a wide range of questions. We've grouped them in four buckets and analyzed how frequently they were asked by LinkedIn using questions reported by former candidates on Glassdoor.com.

Here are the results:

  1. Product design questions (50%)
  2. Data analysis questions (22%)
  3. Behavioral questions (18%)
  4. Strategy questions (10%)

Let's step through each type of question, take a look at a few examples, and briefly discuss why LinkedIn asks these questions.

2.1 Product design questions (50%)

A core task for PMs is to help design new product features and improve existing ones. It's therefore not surprising that design questions make up about half of the questions LinkedIn interviewers ask.

These questions assess your customer empathy, creativity, and ability to use a structured approach to design products. Here are a few questions LinkedIn has asked in the past.

For more information, check out our articles on how to answer product design questions, product improvement questions and the favorite product question in PM interviews.

Example product design questions asked by LinkedIn
  • What's a product you love / hate and why?
  • What's an onboarding process you love / hate and why?
  • What's a LinkedIn feature you love / hate and why?
  • How would you improve LinkedIn?
  • How would you improve LinkedIn's Endorse feature?
  • How would you improve LinkedIn's User / Business profile page?
  • How would you improve LinkedIn's Onboarding process?
  • How would you improve LinkedIn Messenger?
  • How would you improve LinkedIn Jobs?
  • How would you improve Enterprise engagement on LinkedIn?
  • How would you design an app to search for apartments to rent?

Exercise: Pick one of the questions above and answer it in the comments section below, without looking at other people's answers. This is a great opportunity to gain some practice for your LinkedIn PM interviews.

2.2 Data analysis questions (22%)

PMs need to identify success metrics for their projects and use them to deliver results. They also have to conduct A/B tests to determine what design alternatives provide the best results.

Data analysis questions are therefore the second most common type of question in LinkedIn PM interviews. These questions range from how to set success metrics for projects, to how to design A/B tests.

For more information, check out our article on how to answer metric questions.

Example data analytics questions asked by LinkedIn
  • How would you measure the success of the LinkedIn Skills & Endorsements feature?
  • How would you measure the success of a new LinkedIn Search feature?
  • How would you improve retention for LinkedIn Premium?
  • How would you A/B test a new LinkedIn feature like "People you may know"?
  • How would you get Sales Professionals to post more links on LinkedIn?
  • What would you show on the top right of the page, Sponsored Ads or People you may know?
  • You launched a new signup flow to encourage new users to add more profile information. The percentage of people that add additional profile information increased by 8%. However, seven day retention decreased by 2%. What do you do?

Exercise: Pick one of the questions above and answer it in the comments section below, without looking at other people's answers. This is a great opportunity to gain some practice for your LinkedIn PM interviews.

2.3 Behavioral questions (18%)

As in most interview processes you'll also need to answer behavioral interview questions. These questions tend to fall into three categories:

  • your motivation to work at LinkedIn and as a PM
  • your past experiences
  • your understanding of what good PMs do and don't do

These questions aren't particularly hard compared to some of the other ones we are listing in this article and are sometimes overlooked by candidates. So, it's worth spending some time to prepare answers for them to build a small edge against other applicants.

For more information, check out our article on how to answer behavioral interview questions and the "Why LinkedIn?" question.

Example behavioral questions asked by LinkedIn
  • Why LinkedIn?
  • Why this PM position?
  • Tell me about yourself
  • Tell me about your greatest achievement as a product manager
  • What are your two main product management principles?
  • At what point is the product ready for production?

Exercise: Pick one of the questions above and answer it in the comments section below, without looking at other people's answers. This is a great opportunity to gain some practice for your LinkedIn PM interviews.

2.4 Strategy questions (10%)

PMs are responsible for setting the product vision and the roadmap to deliver it. In other words, they're in charge of product strategy. In your interviews you'll therefore be given strategic questions to discuss with your interviewer.

These questions assess if you're comfortable thinking about the wide range of aspects good PMs need to take into account when making product decisions. This includes competition, pricing, marketing, time to market, etc. Thinking through all these aspects requires creativity and a structured approach.

For more information, check out our article on how to answer strategy interview questions.

Example strategy questions asked by LinkedIn
  • If you were a VC, would you be more bullish on AR or VR?
  • If you were the CEO of Facebook, what are the top three things you would do for the company?
  • How would you pitch Microsoft's CEO that they should purchase LinkedIn

3. Preparation tips

Now that you know what questions to expect, let's focus on a few key preparation tips. Here are the five most important things you can do to ace your LinkedIn product manager interviews.

3.1 Deep dive into the product / organization

As you've probably figured out from the example questions listed above, you can't become a PM at LinkedIn without being familiar with the company's products and its organization. You'll therefore need to do some homework before your interviews.

Here are some resources to help you get started with this:

3.2 Brush up on product fundamentals

If you're already an experienced PM then this step doesn't apply to you. But if you're more junior or if you're trying to break into product management then it's worth spending some time refreshing your memory about basic product management concepts.

Here is a list of free resources to give you a starting point:

3.3 Learn a consistent method for answering PM interview questions

As mentioned previously, LinkedIn will ask you questions that fall into certain categories: design, strategy, estimation, behavioral, technical, and data analysis. Approaching each question with a predefined method will enable you to build strong interview habits.

Then, when it comes time for your interviews, these habits will reduce your stress and help you to make a great impression. Here is a list of our free guides on different types of PM interview questions to help you prepare: 


BUT, having a method for solving PM interview questions isn’t enough by itself. You also need to be able to communicate your answers clearly, under the pressure of interview conditions. That’s where practice comes into play. 

3.4 Practice by yourself or with peers

In our experience, practicing by yourself is a great way to prepare for PM interviews. You can ask and answer questions out loud, to help you get a feel for the different types of PM interview questions. Practicing by yourself will help you perfect your step-by-step approach for each question type. It also gives you time to correct your early mistakes. 

If you have friends or peers who can do mock interviews with you, that's a great option too. This can be especially helpful if your friend has experience with PM interviews, or is at least familiar with the process. You can also find peers to practice with on our new PM mock interview platform.

3.5 Practice with experienced PM interviewers

Finally, you should also try to practice with experienced PM interviewers as they’ll be able to give you much more accurate feedback than friends and peers. If you know a Product Manager who can help you, that's fantastic! But for most of us, it's tough to find the right connections to make this happen. And it might also be difficult to practice multiple hours with that person unless you know them really well.

Here's the good news. We've already made the connections for you. We’ve created a coaching service where you can practice 1-on-1 with ex-interviewers from leading tech companies like LinkedIn. Learn more and start scheduling sessions today

 

PM Interview Coaching

Any questions about LinkedIn PM interviews?

If you have any questions about LinkedIn PM interviews, do not hesitate to ask them below and we will be more than happy to answer them. All questions are good questions, so go ahead!

Keep reading: product manager interview articles