Advice > Coaching

Best Career Coaching Services in San Francisco, CA

By Timothy Agbola on November 20, 2025 How we wrote this article
Two women chat during a career coaching session.

Are you looking for a career coach to help you navigate your next professional move in San Francisco? We've created a shortlist of the best career coaching services in San Francisco and online in 2025.

You might be looking for a coach in your area, so we've researched the best career coaching options for you to consider.

However, we also recommend choosing a career coach who has real experience in your target industry or role. Ideally, that means someone who’s worked at your dream company and has been involved in interviewing candidates there. That kind of insider expertise can make your preparation far more effective, and we’ll break down why.

Here's everything we’ll cover:

  1. What is a career coach?
  2. When should you hire a career coach?
  3. Benefits of getting a career coach
  4. How much do career coaching services cost in San Francisco?
  5. What type of career coaching service do you need?
  6. Best career coaching services in San Francisco, CA
  7. FAQs about career coaching services in San Francisco
Click here to get 1-to-1 career coaching from an expert with experience at your target company.

1. What is a career coach?

A career coach is a professional who helps you navigate career decisions and development, regardless of where you are in your professional journey.

Unlike The 7 Best Resume Review Services (plus which to AVOID) or interview coach who focuses on specific aspects of the job application process, a career coach takes a broader view. A good career coach helps you gain clarity about your career path, identify your strengths and goals, and develop an actionable plan to achieve them.

In a typical career coaching session, you might:

  • Assess your current skills, strengths, and areas for development
  • Explore different career paths and evaluate which align with your goals and values
  • Create a step-by-step action plan with specific milestones and timelines
  • Work through the challenges you're facing in your current role
  • Practice interview techniques or negotiation conversations
  • Get feedback on your professional positioning and personal brand

In San Francisco's competitive and fast-paced job market, career coaches often specialize in specific industries like tech, consulting, or finance, allowing them to provide targeted advice for the San Francisco's dominant sectors.

2. When should you hire a career coach? 

Hiring a career coach can be valuable at different points in your career. Here are the most common scenarios where working with a career coach delivers the most impact:

2.1 You're considering a career change or transition

If you're thinking about switching industries or roles, a career coach can help you evaluate your options and create a realistic transition plan. This is particularly relevant in San Francisco, where many professionals consider moves between tech companies, startups, or into consulting and finance.

For example, if you’re considering a transition into product management, work with a PM career coach who has made that same shift themselves. They will have a very clear idea of what you need to do and outline the challenges you can expect.

For more guidance, check out our list of the best career transition coaching services.

2.2 You're having difficulty landing a job

Most career coaches also work as resume reviewers, interview coaches, and salary negotiation coaches, so they can help you at every stage of your job search, from revising your resume for a targeted role to negotiating the offer.

This is particularly beneficial in San Francisco's competitive tech scene, where interview processes can involve multiple rounds over several weeks.

A coach with extensive experience in your specific industry (such as finance, sales, consulting, tech, etc.) can give you deep insights into what's required and how to make yourself a stronger candidate.

2.3 You're facing challenges at work

If you're feeling stuck, navigating a complex problem, or having trouble adjusting to a new role, a career coach can help you get to the bottom of your troubles and guide you through finding a workable solution. 

A coach with experience working in your specific role is likely to have encountered the same issues and challenges you’re facing. Therefore, they should be able to give you highly relevant and actionable advice.

2.4 You're seeking to level up your career

If you have specific career goals like getting into FAANG companies, securing a promotion, negotiating a raise, or preparing for a leadership role, a career coach can help you create an action plan. They can provide accountability and strategic guidance to help you reach the next level.

In each of these situations, the right career coach can accelerate your progress and help you avoid common pitfalls. The key is finding a coach whose experience matches your specific needs.

2.5 You want to improve specific skills

Imagine you’re an engineer looking to boost your people management skills or a product manager transitioning into the AI PM domain. A career coach with experience in your industry could help you create an improvement plan that’s best suited to your situation and current skill set, whether that’s doing regular practice and feedback sessions with them or using additional courses or training.

If you want a long-term arrangement, mentoring might be the right option. See our list of the best mentoring services.

3. Benefits of getting a career coach 

Working with a career coach offers several advantages over trying to navigate your career alone or relying solely on advice from colleagues and friends.

3.1 A career coach provides objective, unbiased feedback

Friends and colleagues may hesitate to point out your weaknesses or tell you things they think you don't want to hear. 

A professional career coach gives you honest, constructive feedback that helps you improve. They can identify blind spots in your approach and provide perspectives you might not have considered on your own.

3.2 A career coach holds you accountable to your goals

If you struggle with following through on commitments, a career coach helps you stay on track. Together, you can set specific, measurable goals and establish regular check-ins to monitor progress. 

This accountability structure is useful when making major career changes or pursuing ambitious goals.

3.3 A career coach has specialized knowledge of the job market

Career coaches who specialize in tech, consulting, or finance understand hiring trends, what companies are looking for, and how to position yourself effectively. For example:

  • Compensation insights: A tech-focused coach knows that Meta typically offers higher RSU packages than other FAANG companies, while startups may offer lower base salaries but more equity.
  • Interview process specifics: They understand that Google uses structured behavioral interviews with specific leadership principles, while Amazon focuses heavily on its Leadership Principles.
  • Positioning strategies: They can help you frame a career gap as a strategic sabbatical or reframe limited experience as transferable skills that companies value.

If you’re looking for career-specific coaching, check out our lists below:

Learn more about career coaching with our deep dive: What is Career Coaching? A Complete Guide.

3.4 A career coach saves you time and helps you avoid costly mistakes

Rather than learning through trial and error, you can benefit from your coach's experience and knowledge. This can help you avoid common pitfalls and make better decisions quickly.

In a high-cost city like San Francisco, career missteps can be expensive, and having expert guidance can provide significant value.

4. How much do career coaching services cost in San Francisco? 

The cost of career coaching services in San Francisco varies based on the coach's experience, specialization, and service format. Here's what you can expect:

  • Hourly sessions: Career coaching sessions can range from $100 to $300+ per hour, depending on the coach's credentials and expertise. Coaches with experience at top companies or in specialized industries may charge at the higher end of this range.
  • Package deals: Some services offer comprehensive packages starting from around $1,995 to $3,500+. These can include multiple sessions, assessments, and ongoing support.
  • Subscription-based coaching: A few platforms offer monthly subscriptions ranging from $40 to $500 per month for ongoing mentorship and support.

Here's a quick comparison of pricing across the career coaching services we recommend:

Career coaching SF pricing

Please note that while we try to keep this article updated and current, companies may change their prices after this article's publication.

When considering cost, factor in the long-term return on investment. A coach can deliver financial returns through:

  • Better negotiation: Understanding your market value and negotiation tactics can add $20K-$50K to your base salary alone.
  • Faster job search: Reducing your job search from 6 months to 3 months means 3 extra months of income.
  • Better role selection: Landing at a higher-tier company or level means compounding salary increases throughout your career.
  • Avoiding costly mistakes: Not accepting an offer at a company with a poor culture or limited growth potential.

For example, if coaching costs $2,000 and helps you negotiate an additional $30,000 in base salary, the investment pays for itself in less than a month.

5. What type of career coaching service do you need? 

Before we get into our recommendations, let's clarify the different types of career coaching available in San Francisco.

Career coaches can vary significantly in their approach and expertise:

  • General career coaches: These coaches work across industries and can help with broad career questions like work-life balance, general job search strategies, and career transitions.
  • Industry-specific career coaches: These coaches have worked in your target industry (tech, consulting, finance, etc.) and understand the specific challenges, interview processes, and career paths in that field.

So, which type should you choose? Here's how to decide.

Choose an industry-specific coach if:

  • You're targeting a specific company or role in tech, consulting, or finance
  • You're trying to break into a competitive industry with specialized interview processes
  • You need insider knowledge of compensation structures, interview formats, or career ladders
  • You're making a transition within the same industry (e.g., engineer to engineering manager)

Choose a general career coach if:

  • You're exploring multiple career paths and haven't narrowed down to a specific industry
  • Your primary challenges are work-life balance, confidence, or general career direction
  • You're early in your career and need broad guidance on professional development
  • You work in an industry outside tech, consulting, and finance, where specialized coaches are harder to find

Now, let's explore the best career coaching services in San Francisco. 

6. Best career coaching services in San Francisco, CA 

To generate this list, we analyzed the customer reviews, prices and packages, ease of booking, and the roster of coaches for each company. Of course, this list is not an exhaustive one. We’re sure there are more new and excellent career coaches that we haven’t been able to include yet, as of the time of writing. 

Nevertheless, if you want to save time doing your own research for a reputable career coach, this list will give you some great options. We've included both San Francisco-based services and online platforms that connect you with coaches who have experience in San Francisco's competitive job market.

#IGotAnOffer (Best for tech, consulting, and finance)

Best career coaching in SF - IGAO

  • Pricing: 2, 3, 4, 5 credits per 1-hour coaching (1 credit = $50, volume discounts available)
  • Format: 1-hour online career coaching sessions
  • Reviews: 4.8 on Google, 4.95 rating on own site from 20K+ candidates coached
  • Coaching expertise: All coaches have worked at top companies (Google, Meta, Amazon, McKinsey, Goldman Sachs, etc.)
  • Money-back guarantee: 100% refund if you're not satisfied
  • Pros: 200+ coaches with top company experience in various industries and roles, user-friendly booking system, instant availability view
  • Cons: No in-person sessions available

On IGotAnOffer, you can book career coaching sessions with coaches who have worked at top companies in San Francisco and worldwide. Specifically, if you’re looking to make a career switch into techconsulting, or finance, or already work in those industries, IGotAnOffer is a strong option for you.

You can search by company, role, specialty, and more. With over 200 specialized coaches compared to single-practitioner services or small teams at other coaching companies, you can find someone with direct experience interviewing for your exact target role and company.

Click on a coach's profile to see their hourly availability. To book a coaching session, you'll first need to buy credits. Each credit starts at $50. Coaches cost 2, 3, 4, or 5 credits per 1-hour coaching session. If you don't find your session helpful, you can get a full refund.

#A Path That Fits (Best for in-person career pathfinding)

Best career coaching in SF - APTF

  • Pricing: From $1,395 for group program; $4,500 for 1:1 career coaching. Payment plans and installment options available.
  • Format: In-person (San Francisco office) and online sessions
  • Reviews: 5.0 on Yelp from 150+ reviews
  • Coaching expertise: Seasoned coaches with 10+ years of experience
  • Money-back guarantee: 14-day money-back guarantee for group coaching program
  • Pros: Strong local presence in San Francisco, mindfulness-based approach, free 30-minute consultation, flexible payment options
  • Cons: Higher price point, package commitments required, limited coach selection compared to larger platforms

A Path That Fits, founded in 2006 and headquartered at 126 Haight Street in San Francisco, has guided thousands toward more meaningful work. Their method is mindfulness-based: they use mindfulness and deep listening to help clients find clarity, then support them with concrete steps to move forward.

The company offers both group coaching programs (The Career Pathfinder Coaching Program) and 1-on-1 coaching. All coaches have at least 10 years of experience. It’s a particularly strong service for professionals seeking deep career exploration and those who value in-person sessions in San Francisco.

They offer a free 30-minute consultation to determine fit. While their pricing is higher than some alternatives, they have extensive five-star reviews from San Francisco clients.

#FindMyProfession (Best for reverse recruiting) 

Best career coaching in SF - FindMyPro

  • Pricing: Career coaching sessions $299 per 90 minutes; Reverse Recruiting packages $2,499-$4,999
  • Format: Online coaching via Zoom
  • Reviews: 4.9 on Trustpilot, 4.8 on Google
  • Coaching expertise: Certified Interview Coaches (CIC) and Certified Salary Negotiation Specialists (CSNS)
  • Money-back guarantee: Varies by service
  • Pros: Flexible session booking, reverse recruiting service where they apply to jobs for you, certified coaches (CIC and CSNS)
  • Cons: Coaches are assigned rather than chosen by you

Find My Profession offers both career coaching sessions and a premium Full-Service Career Support package priced at $4,500.

This price is on the higher side, but it reflects the fact that their team essentially becomes your personal job search manager. They handle everything from identifying opportunities and applying on your behalf to networking directly with hiring managers, saving you hours of effort and stress.

Their coaching services also include career discovery, interview preparation, and salary negotiation advice. The 90-minute rapid career discovery session is especially useful for busy San Francisco professionals who want fast, practical guidance.

Still, if you’re looking for a more affordable, do-it-yourself approach, an option like IGotAnOffer can help you prep for interviews and refine your strategy without the $4,500 commitment.

#Ignite Your Potential (Best for psychology-based career counseling)

Best career coaching in SF - Ignite

  • Pricing: Approximately $200 per hour
  • Format: In-person (San Francisco office) and virtual sessions
  • Reviews: 4.6 rated on Google
  • Coaching expertise: Certified Professional Career Coaches (CPCC), many with doctorate degrees
  • Money-back guarantee: Not specified
  • Pros: Physical office in San Francisco, free 25-minute consultation, doctorate-level coaches, ability to choose your coach from their team
  • Cons: Pricing not published on website, requires consultation for details, small team means limited availability

Ignite Your Potential is a San Francisco-based coaching center founded in 2008 by Dr. Colleen Campbell. Dr. Campbell holds a PhD in Clinical Psychology and has over 25 years of experience in personal and professional development. Her background in psychology gives her unique expertise in understanding client needs and facilitating personal growth, skills that directly benefit career coaching conversations.

The service has a team of coaches with graduate degrees in psychology and backgrounds in both coaching and psychotherapy. You can choose which coach you'd like to work with based on personality fit, goals, and affordability.

They offer both in-person sessions at their San Francisco office and virtual sessions. A free 25-minute consultation is available to assess fit. While pricing isn't published on their website, reports suggest rates around $200 per hour for their certified coaches.

#Bay Area Career Center (Best for holistic career counseling)

Best career coaching in SF - BACC

  • Pricing: Contact for rates
  • Format: In-person and virtual sessions
  • Reviews: Limited online reviews
  • Coaching expertise: Credentialed career counselors and coaches
  • Money-back guarantee: Not specified
  • Pros: Holistic approach, flexible scheduling, no package commitment required
  • Cons: Limited online presence, pricing not transparent, fewer reviews than competitors, small team with limited coach selection

Bay Area Career Center is run by credentialed career counselors who take a holistic approach to career development. They offer help with career changes, long-term career planning, social media strategy, resume writing, interview preparation, and business planning.

The service is flexible in that you don't need to commit to a package—you can book sessions as needed. However, the limited online presence and lack of published pricing mean you'll need to contact them directly to learn about costs and availability.

If you're looking for similar flexibility without package commitments, IGotAnOffer also offers pay-as-you-go sessions with transparent pricing and a wider selection of coaches to choose from.

#MentorCruise (Best for long-term career mentoring)

Best career coaching in SF - MentorCruise

  • Pricing: 7-day free trial; $40-$500 per month for mentorship
  • Format: In-person and virtual sessions
  • Reviews: 4.2 stars on TrustPilot
  • Coaching expertise: Vetted and curated selection of mentors for different kinds of needs
  • Money-back guarantee: Open to refund requests for canceled sessions
  • Pros: Different long-term mentoring packages; easy booking
  • Cons: Finding the right mentor and program match can take some time

If you’re looking for a long-term career mentor, we've heard good things about MentorCruise. They offer a range of long-term mentoring packages, ranging from $40 to $500 per month, based on the mentor’s experience and package.

While long-term mentorship might work for some people, paying for and committing to a whole month might be a little too expensive for others. 

MentorCruise does offer a 20-minute introductory call for $39, so you can get that if you’re not sure whether a long-term career mentoring program is right for you. They also have a 7-day free trial to help you assess whether a specific mentor is a good match.

Book Career Coaching Sessions with IGotAnOffer 

We hope you found our recommendations useful! We’ve made sure to include a range of good career coaching platforms fit for different situations, but we believe IGotAnOffer is an excellent all-around option with a wider range of high-quality coaches than anywhere else.

So if you want to check out our career coaching services, browse our platform’s 200+ coaches with experience at many top companies. Search by industry, role, or company to get the right match for you. You can see the coaches' hourly availability and book your online session in a couple of clicks.

Click here to learn more about our career coaching services.

7. FAQs about career coaching services in San Francisco 

7.1 Is career coaching worth it in San Francisco's competitive job market?

It depends on your situation and what you're trying to accomplish.

In San Francisco, tech companies like Google, Meta, and Salesforce conduct structured interviews with specific evaluation criteria. If you're targeting these companies, a coach who has actually worked there and knows their interview process can help you prepare more effectively than generic advice.

The San Francisco also has higher salary ranges than most markets. If coaching helps you move up one level (say, from mid-level to senior), that's a tangible financial difference. 

For most professionals targeting competitive tech, consulting, or finance roles in the San Francisco, the investment typically pays for itself if it shortens your job search or improves your offer by even a small percentage.

7.2 Should I choose in-person or online career coaching in San Francisco?

Both formats can be effective. In-person coaching can provide a more personal connection and is convenient if you live or work near the coach's office. San Francisco has several reputable in-person coaching options.

However, online coaching expands your options significantly. You can work with coaches who have direct experience at your target company, even if they're not physically located in San Francisco. For competitive industries like tech, consulting, and finance, having a coach with specific company or role experience can be more valuable than geographic proximity.

Many San Francisco professionals choose online coaching for the flexibility and broader coach selection.

7.3 How do I choose between a general career coach and an industry-specific coach?

If you're targeting a specific industry like tech, consulting, or finance, an industry-specific coach will provide more relevant guidance on interview formats, company cultures, and career paths. General career coaches work better for broader exploration or work-life balance questions.

7.4 What is the difference between a life coach and a career coach?

A life coach may touch on certain aspects of your professional life as they pertain to work-life balance, life goals, and mental health. But if you’re specifically looking for a coach to help you navigate a promotion, plan a career path, solve specific work-related issues, or improve your chances of landing a desired position, then you would need a career coach.

 

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