Question 1

How should I prepare for a PM interview?

Accepted Answer

To prepare effectively for a PM interview, you’ll want to cover all the core question types that top companies typically use:

Behavioral & Leadership. Practice answering “Tell me about a time…” questions using the STAR or SPSIL method. Prepare 6–10 concise stories that show leadership, communication, and decision-making under pressure. Make sure they’re relevant to the company’s values and culture. Be ready to demonstrate your impact, but also a learning attitude. “I'm looking for the candidate to be thoughtful and vocally self-critical about the project and their performance.” Coach Alan, ex-Director of Product at Uber and Amazon.
Product Sense (Design). This is often the toughest and most frequent topic. Practice designing new products or improving existing ones. Get comfortable with open-ended prompts, sketching quick ideas, and talking through trade-offs clearly and structured. “Be ready to create wireframes, mock-ups. Take a piece of paper in with you and be ready to scribble out a rough design." Coach Mark, Senior PM, ex-Meta and Google.
Analysis & Metrics. Be ready to define success metrics, identify what to track, and troubleshoot drops in metrics. You’ll often need to break down a product goal into measurable KPIs and explain your reasoning step by step. “People don't think enough about retention. Especially at Meta, that's a huge metric.” Coach Mark, Senior PM, ex-Meta and Google.
Product Strategy. Think big-picture: market opportunities, product vision, competition, and trade-offs. Be prepared to answer broad questions like, “If you were CEO of [X], what would you do?” and back your thinking with logic and data. "Strategy questions can seem very conceptual, but you need to try and make your answer data-driven. Talk about the reach and impact of your solutions." Coach Jason, ex-Amazon PM.
Estimation/Guesstimate. Practice market sizing or back-of-the-envelope questions. Structure is key: break the problem into parts, walk through your assumptions, and show clear logic, even if your final number is off. "The interviewer isn't that interested in the final number you get to. You're being judged on the process you use and the ability to explain your thinking." Coach Akshat, ex-Google PM.
Prioritization & Trade-offs. Use clear frameworks like RICE or impact vs. effort. Explain how you’d prioritize features or roadmap items, and be ready to justify why you’d delay or cut certain options.
Technical (non-coding). You don’t need to code, but you do need technical fluency. Be ready for questions about APIs, system architecture, or how a feature works behind the scenes. Be able to communicate effectively with engineers and discuss technical constraints. "You need to understand how the big blocks work together. You don't need to know how to code, but you do need to know how things kind of work and be able to communicate about them." Coach Mark, Senior PM, ex-Meta and Google.
Fit & Culture. Be ready for “Tell me about yourself,” “Why this company?” and “Why PM?” questions. Your answers should show alignment with the company’s mission and demonstrate that you’d thrive in their culture.

Learning the question types and the specific interview process for your favorite company will go a long way in helping you prepare. And deep-diving with the right resources will take you further (see our PM interview prep guide). But it's not enough to land you a PM job offer. To succeed in your product manager interviews, you're also going to need to practice under realistic interview conditions so that you'll be ready to perform when it counts. That means practicing with product manager interview coaches.

Question 2

What does {{page.skill.name|add_article}} interview coach do?

Accepted Answer

{{page.skill.name|add_article, capitalize}} interview coach helps you practice real interviews so you can think on your feet—something you just can’t simulate alone or with a bot. They give expert feedback that friends or peers usually can’t, help you build confidence, and focus your prep on what really matters. The right coach will also bring company-specific insights and help you pick the best stories to tell in your behavioral interviews.

Here's a more detailed look at what {{page.skill.name|add_article}} interview coach can do for you:

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Question 3

How will my {{page.skill.name}} interview coaching session work?

Accepted Answer

In a 1h mock interview session, you’ll spend 45 minutes being interviewed by your coach and they will give you feedback on your performance for 15 minutes. They will identify your weak points, give insightful, actionable advice on how to improve, and give you more confidence going into your real interviews.

In a more general preparation session, you can get your {{page.skill.name}} interview coach to help you structure your preparation, answer any questions you might have about your upcoming interview, and make more efficient use of your study time.

Question 4

How much does {{page.skill.name|add_article}} interview coach normally cost?

Accepted Answer

{{page.skill.name}} interview coaches normally cost over $200 per hour, and if they have experience at top companies you can easily pay $300 per hour or much more. It is sometimes possible to find coaches who charge lower rates, especially on sites like Fiverr, but they usually lack interviewer experience at top companies.

Various factors affect what you might pay for interview coaching:

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The coaching platform's 'take rate'
Whether it includes added services as well as the mock interview session

On our platform you can hire an experienced {{page.skill.name}} interview coach from just $100 per hour. This makes IGotAnOffer easily one of the most affordable interview coaching services around.

Question 5

How is practicing with {{page.skill.name|add_article}} interview coach different to doing mocks with a friend or peer?

Accepted Answer

Practicing with {{page.skill.name|add_article}} interview coach is a totally different experience from doing mocks with a friend or peer.

Our coaches have all conducted interviews at top companies, so they know exactly what interviewers are looking for. They won’t just say “that sounded good”, they’ll tell you why something worked or didn’t, and how to make your answers tighter, clearer, and more impactful.

Friends or peers might be smart, but they’re not calibrated. A coach will push you on the right things, find your weak points, and give you a realistic sense of how you'd perform in a real interview. Plus, they can help you build a plan, identify gaps in your prep, and flag blind spots you didn’t know you had.

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